Setting the right price

How to set the right price for your property

Price is the most important factor for sale speed and success. Too high a price scares buyers away, too low damages your profit. Learn how professionals price.

How professionals appraise prices

A realistic price isn't what you think the property is worth or what you'd like — it's what the market will pay today. Appraisers use three methods:

Comparable sales

Analysis of final prices of similar properties sold in the last 12 months in the same area. Most reliable method for apartments and houses.

Income method

Used for investment properties. The price is calculated based on expected rental income and market capitalization rate.

Cost method

Estimating the cost of building a similar property today, plus land value. Useful for new and specific properties.

Factors that affect price

The following 6 factors most affect property value:

Location

The most important factor. Proximity to center, public transport, schools, green spaces and area safety.

Condition and renovations

A renovated property can be 15-30% more valuable. New kitchen and bathroom give the highest return on investment.

Area and layout

Price per square meter decreases with size. A functional layout is worth more than the same area in a poor layout.

Year built

New buildings (up to 10 years) have a premium of 10-25% compared to older buildings of similar size.

Energy class

Properties with energy passport A or B have faster turnover and a premium price due to low costs.

Market trend

Prices fluctuate seasonally and cyclically. DomNet tracks prices in real time per municipality.

DomNet valuation model

Our algorithm uses prices from the last 1,000+ real transactions in the same area, adjusts them for differences in size, year built, number of rooms and condition, and gives you a realistic estimate in real time.

Unlike classical appraisers using subjective assessment, our model is transparent, fast and free.

Value for free

Related guides

Frequently asked questions

How often should I revise the price if the property isn't moving?

If after 4-6 weeks you have no serious offers, the price is probably too high for the market. A reduction of 5-10% often triggers a new wave of interest.

Is it better to set a higher price and negotiate?

No. Too high a price drives buyers away in the first weeks (the most important for sale). A realistically set price attracts more offers and often results in bidding that pushes the final price higher.

How to value renovated parts of the property?

Renovations increase value but rarely 1:1 with the cost of investment. Rule: 60-80% return for kitchen and bathroom, 50-70% for floors, windows and heating.

Does it matter who appraises — agent, bank or independent appraiser?

Each appraisal serves a purpose. The agent appraises for sale (market price), the bank for credit (conservative appraisal), the independent appraiser for court or inheritance (formal appraisal).

Are DomNet valuations free?

Yes. Basic valuation based on market data is free. You can request a detailed appraisal with an expert agent for your property without obligation.

How do buyers determine how much to offer?

Serious buyers compare asking prices with final prices of sold properties. A realistic price results in offers close to the asking price; too high a price results in reduced offers or lack of interest.

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